Description

Slaps So Good

We set out to make the hardest hitting compressor in the industry. The kind that makes your tracks slam and sing. To achieve that extra edge, IHNY-2 works in parallel. This allows you to compress more while retaining the dynamics of your dry track.

• Engineered for a modern and ultra-aggressive compression sound, perfect for adding power to your tracks.
• Hosts parallel signal chain internally for a fast and obstacle-free parallel compression workflow.
• Majorly upgraded V2 of our first ever plugin (I Heart NY) - offering surgical control and a range of new features.

Mix Harder

Contemporary mixes need punch. And to achieve maximum impact, without killing a track's dynamics, engineers turn to parallel compression (a technique that blends a dry track with a heavily compressed duplicate). IHNY-2 hosts a plug-and-play parallel configuration so you don’t have to set up any extra routing in your DAW.

The plugin is purpose-designed for slamming your tracks in parallel and it will hit harder than your typical go-to compressors. It is not subtle, but a dedicated tool for adding energy and “slap' to drums, mix busses or even the master bus (if you dare!).

IHNY-2 is an evolution of our very first plugin, I Heart NY. The original was a favorite with many users and was picked for the SOS Awards by Sound On Sound Magazine. V2 ships with new features, surgical control - and improvements in sound.

It's All About The Sound

IHNY-2 comes with a range of new features to surgically tweak the compression behavior. But a compressor should not be judged on its features (or ability to run in parallel) as much as it should be judged on its sound. Let’s get into that.

Just like its predecessor, IHNY-2 offers its own, unique sonic signature: Its style of compression is clinical and aggressive, combining the precision of a digital algorithm with a touch of analog-inspired non-linearity. It can even go into full-on saturation mode as you apply the 'Harmonics' control.

The plugin is designed especially with modern genres in mind - i.e. optimized for loudness and impact, without a loss of clarity.

However, some of our inspiration actually goes back in time as well. Particularly to the affordable DBX units of the 80s and 90s. You can call them basic, but these compressors had a brutal and hard hitting nature that their most sophisticated counterparts just couldn't muster. They are loved and used for that to this day.

With IHNY-2 we had an ambition to take the "slammy" and "squashy" behavior of our favorite old hardware compressors even further - and make it an intentional feature rather than a byproduct of design limitations. At the same time we wanted an algorithm that didn't destroy the signal, even at high compression levels (unlike cheaper hardware compressors).

We're sure you'll find that IHNY-2 sounds like none of your other plugins. It's not designed for "smooth" work. But when you need some power, you'll have a hard time finding a better companion. IHNY-2 is everything I Heart NY was - and so much more!

Preset Creators

IHNY-2 comes loaded with 156 presets created by BABY Audio and friends of the house - including:

• Delbert Bowers (Lizzo, Icona Pop, Shawn Mendes)
• Matt Sim (Nicki Minaj, The Chainsmokers, Gucci Mane)
• M-Phazes (Eminem, Madonna, Demi Lovato)
• Preston "Prizzie" Reid (Kanye West, Alicia Keys, Muni Long)
• Rob Kleiner (Cee Lo, SIA, David Guetta, Britney Spears)